Does recruiting really take 1,000 cups of coffee, or just a system?
Courted found 16% of agents moved in 2025, top brands traded down as net volume grew 1.8%
The real estate industry is known for its high turnover rates, and recruiting top talent remains a significant challenge for brokerages and agencies. The notion that it takes 1,000 cups of coffee to recruit an agent has become a popular myth, but Courted's recent findings suggest that a more systematic approach may be the key to success. According to their data, 16% of agents moved in 2025, indicating that a substantial number of professionals are still seeking new opportunities.
This trend is particularly relevant for the architecture industry, as it often relies on a steady stream of new developments and projects. The fact that top brands experienced a decline in market share despite a 1.8% growth in net volume suggests that smaller, more agile firms may be gaining traction. As the industry continues to evolve, it's likely that we'll see a shift towards more specialized and boutique firms that can offer unique services and expertise.
As we look ahead, it's essential to watch how brokerages and agencies adapt their recruitment strategies to attract and retain top talent. With the rise of new technologies and platforms, there may be opportunities for firms to streamline their processes and improve their offerings. Additionally, the architecture industry will be keeping a close eye on how changes in the real estate market impact demand for new projects and developments, and which firms are best positioned to capitalize on these trends.
Originally reported by housingwire.com. ArchitectureNews adds analysis for real estate & property readers.