Side’s new Google deal with HouseCanary could give its agents an edge in listing visibility

This deal between Side and HouseCanary, facilitated through My State MLS, has significant implications for real estate agents and the property market. By integrating with Google, Side's agents will have increased visibility for their listings, potentially giving them a competitive edge in attracting clients. This is particularly important in a crowded market where agents are constantly vying for attention.

The use of HouseCanary's data and My State MLS's infrastructure will enable Side's agents to showcase their listings in a Google mobile carousel, making it more likely for potential buyers to engage with their properties. This increased visibility can lead to more leads, showings, and ultimately, sales. For architects and developers, this means that their designs and projects may be showcased to a wider audience, potentially driving interest and demand.

As the real estate market continues to evolve, it's essential to watch how this partnership affects listing visibility and agent performance. Additionally, industry players should keep an eye on how this increased visibility impacts property values, market trends, and the types of projects that are being developed. Will this deal lead to a surge in demand for certain types of properties or architectural styles? Only time will tell, but one thing is certain - this partnership has set the stage for a more dynamic and interconnected real estate market.

Originally reported by housingwire.com. ArchitectureNews adds analysis for real estate & property readers.